Stand Up To Cancer (SU2C) is an annual charity program organized by the Entertainment Industry Foundation (EIF) and broadcast on major networks, on 5 September every year. But for the first time since SU2C began in 2008, there will be a special Canadian broadcasting Toronto which will be broadcast simultaneously on four largest television networks in the country.
SU2C based on celebrities in the entertainment industry to inform the public on new methods or the improvement of cancer research, including clinical trials of cell cord blood stem that could provide options for regenerative therapy against cancer.
collection of Canadian funds will be organized by FEI Canada as a new SU2C Canada, and was officially announced in Toronto on July 9 the organization has recruited three celebrities to help launch the event, including Jesse Tyler Ferguson of Modern Family, Blue Velvet and Kyle MacLachlan own Ghostbusters star Dan Aykroyd Canada.
cancer remains the leading cause of death in Canada, two in five Canadians are expected to develop some form of cancer during their lifetime. Organizations that support FEI Canada in fundraising include the Canadian Cancer Foundation, the Canadian Cancer Society, Cancer Stem Cell Consortium, and the Canadian Institutes of Health Research.
David Purdy is senior vice president at Rogers Communications is a member of the EIF Board Canada. He said the cancer does not discriminate, and that all Canadians should support the new campaign.
"Our hope is that through this hour of television, we can inspire viewers to make a real difference in the effort to help more cancer patients become survivors."
Following the release, SU2C submit new proposals for research on cancer that will be shared with members of the scientific Advisory Committee of Canada. This process will allow researchers from various organizations to pool their resources, and determine the most progressive means of the fight against cancer.